Ignite a Revenue Revolution

Frequently asked questions about Spark by Marketo™.

What is Spark by Marketo™?

Spark is a purpose-driven sales and marketing automation solution for small businesses, built by Marketo, the industry-leading Revenue Performance Management company. Spark's mission is to help companies grow by increasing the effectiveness of their demand generation activities to boost business growth.

What is marketing automation and doesn't my CRM product do this already?

Marketing automation is both a tool for increasing operational efficiency and a tool for driving revenue. It is about automating the routine and repeatable tasks associated with lead management, lead nurturing, lead scoring, and creating and maintaining a marketing lead database. Done right, marketing automation software can help small marketing organizations improve their productivity as well as their collaboration with sales organizations. While Spark by Marketo is designed to complement a cloud-based customer relationship management (CRM) solution, it doesn't require one to help you grow faster and more effectively.

What problem is Spark addressing?

Business today is different. You've got a great product or service, but with a small marketing team existing ways of generating leads and reaching customers is inefficient. Spark leverages automation to nurture leads, trigger behavior based communications, and streamline processes, giving you time to focus on the stuff that really grows your business.

What makes Spark different from other marketing automation products?

Spark was purpose-built for you - developed on the same framework as Marketo's enterprise-class applications - to bring you a marketing automation software solution to attract and win customers. Combined with our on-demand model plus no charges for basic setup, integration or training, Spark allows you to get up and running quickly without the complexity or hassle of other solutions.

Best of all, as your business grows, you don't have to worry about outgrowing your system - you can easily migrate to Marketo's Revenue Performance Management (RPM) solutions, keeping all of your campaigns, data and history intact. When you graduate to RPM, you'll control your entire revenue cycle with Marketo's sales effectiveness and powerful analytical capabilities and access to expanded integrations, such as powerful social listening tools and other critical business applications.

How does it help me with my smaller business?

Spark by Marketo is designed to help your organization seem larger than life with professional inbound and outbound marketing campaigns. Spark helps you grow the sophistication of your marketing - you'll quickly find customers, build relationships, and help your sales team close the right deals faster.

What skill set is required to use Spark?

Marketo's applications are easy to use and do not require any special skills. In addition, we offer a variety of training options from interactive online sessions to onsite training designed to show you how to make the most of marketing automation software.

Do I need IT involvement?

No, all of Marketo's solutions are delivered as Software as a Service so all you need is a web browser and a connection to the internet.

How do I upgrade to new versions?

One of the benefits of a SaaS sales and marketing automation solution is that all maintenance and upgrades are managed by Marketo. New features and functionality are seamlessly rolled into Spark on a regular basis. So, you're always on the latest version and you can concentrate on moving your business forward, rather than worrying about loading new software.

Who is Marketo?

Marketo is the leading provider of Revenue Performance Management (RPM) solutions. We started out in 2006 with the belief that software can transform the way marketing and sales teams of all sizes work — and work together. Since then our marketing automation and lead management solutions have struck a chord with businesses of all types. While we're proud to serve some of the largest global enterprises, we remain committed to our small-to-midsize customers.
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Who are Marketo's customers?

Spark by Marketo's marketing automation software is designed to serve smaller businesses that use technology to be smarter about the way they work and the way they interact with customers and prospects. From seasoned sales teams looking for an edge to a marketing team of one who needs to do it all, our customers include companies in technology, healthcare, business services, financial services, communications, manufacturing and more, all around the world.